DEAR K-MART’S MOST RECENT COMMERICAL,

A brief post on advertising (influential media)…

Has anybody else noticed that K-marts most recent ad on television is ENTIRELY caucasian, middle-aged women? Now before you go thinking “der, obviously, that’s their target market/most popular group of consumers” just hold up a second – this really bothered me because shouldn’t the advertisers be trying to appeal to all different kinds of people? Middle aged women aren’t going to stop shopping there if they are not being advertised to directly. Now i’m not having a stab at K-mart, heck I love that place. They sell all kinds of essentials for various ages, gender, sex and race. My problem is with whoever’s in the big seat of their commercial advertising, seriously, update your code of ethics. I found the ad so sexist and stereotypical… some may disagree and say “dude it’s just an ad” but it’s these sly forms of advertising that further endorse stereotypes and ideologies of women… a very clever backhand to the face for society in my opinion.

Advertising plays a very significant role within the media and some don’t realise how much of an impact it actually has. It’s happening right under our noses and is primarily uncontrollable unless you are to remove yourself from the source itself – which is almost impossible. All across the internet, strewn through the streets, advertising gets exactly what is wants without people thinking twice until it is brought to their immediate attention.

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