BCM112 – Media Platform/Emerging Technology

Choosing my media platform was not a simple process… there’s so much out there. Some were too broad, too specific, too bizarre and some I’d never heard of. I finally decided to choose something I knew about already which is important to me, that I have found a dependence on each and every day – The iPhone (smartphone).

The iPhone was released by Apple in June 2007 and since then has completely altered the way we communicate. The iPhone is a significant product assisting the stimulation of media convergence among users through it’s applications you can install.

Media convergence is the technological shift between different media platforms from analogue to digital. Technological evolution now allows us to stream videos online, instead of on our television. We can read our favourite stories on a hand-held device instead of lugging around bulky novels and textbooks. Things that used to be accessed through an analogue process (eg. purchasing a newspaper) are now being done digitally.

Convergence can be classified as various forms of media combined into one platform. E.g. the iPhone contains the internet which allows you to use different applications to access things such as radio, gaming, ebooks, GPS etc as well as standard mobile functions i.e texting, calling and plenty more.

Information through different media platforms are consistently changing to adjust to the demands of technology. This alters the way we create, consume, learn and interact with each other more than ever.

Considering this, I felt that the iPhone would be  a great device to study as it not only caters for the technological convergence but it is one of the most popular products worldwide. I am unsure if what my particular focus will be on – perhaps the convenience of social networking the iPhone provides (as that is what I use it for most) which I think is it’s most appealing feature.


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