This image represents something I’m sure most of us have done. Been on your phone while at work (when you’re not supposed to). The funny thing is, back in the day – prior to social media – when someone was on their phone you could assume they were reading or responding to an SMS. Now that is hardly the case. It sounds silly when you say it out loud, but a lot of people can’t resist checking Facebook, Twitter, posting work selfies on Instagram, or asking people to send you more lives for Candy Crush. In fact, I would even go on to say that because you know you’re not supposed to be looking at it, makes you want it more. Why do we feel like this? Because we are human. We strive for connectedness, we want to always be a part of something, and we feel the natural desire to belong to this magnificent online structure. By creating online identities we become an active audience of the online sphere. We can fulfill this urge to stay connected with peers, colleagues, friends and old friends. I feel lucky to have seen this transition to the digital age in my lifetime. While older generations are (stereotypically) technologically impaired, younger generations are able to use an iPod before learning to ride a bike.