The Network Society

The Internet has altered the way we work, socialise, create and share information. This transformation of social networking does not get the recognition it deserves. There’s been this massive transition in our lives, transitioning to a digital culture and economy.

In a 2011 report, Mckinsey Global Institute stated that in the past 5 years, the Internet accounted for 21 per cent of the GDP growth in mature economies. This technological revolution has assisted large enterprises and national economies, individual consumers and upstart entrepreneurs. Facebook and other social media sites have been some of the utmost beneficiaries from the powerful influence of the Internet – businesses can now interact with their consumers on a personal level. From a few thousand students accessing Facebook to over 1 billion global users today, Manyika and Roxburgh from the Mckinsey Global Institute stated that ‘If Internet were a sector, it would have a greater weight in GDP than agriculture or utilities’. The development and evolution of the Internet has been described as a ‘healthy Internet ecosystem’, boosting infrastructure, accessibility, and a competitive environment. This prompts innovators and entrepreneurs to flourish, nurturing human capital and in turn maximizing the ongoing affect of the Internet on prosperity and economic growth.

The vast opportunities we are provided with are being embraced and embedded into our lifestyle and culture, and it is truly amazing to be a part of it. We create, define and expand this online ecosystem at an astonishing rate. Communication is the foundation of our society, culture, humanity and identities.

‘Consisting of transactions, relationships and thought itself, arrayed like a standing wave in the web of our communications. Ours is a world that is both everywhere and nowhere, but it is not where bodies live… We are creating a world that all may enter without privilege or prejudice accorded by race, economic power, military force, or station of birth…We are creating a world where anyone, anywhere may express his or her beliefs, no matter how singular, without fear of being coerced into silence or conformity’ – John Perry Barlow

I loved one of this week’s readings, ‘A Declaration of the Independence of Cyberspace’. Above are my favourite excerpts, which outline the online world we are (or choose to be) a part of. I found it interesting when he says (repeatedly) about our physical bodies not living in cyberspace. I loved how he separated an individual’s physical characteristics with cyberspace, presented in this sense that you are entering a utopian world.

References:

Barlow, JP 1996, A Declaration of the Independence of Cyberspace, Davos Switzerland, viewed 18/08/2013,
<https://projects.eff.org/~barlow/Declaration-Final.html

Dyson, E, Gilder, G, Keyworth, G & Toffler, A 1994, Cyberspace and the American Dream: A Magna Carta for the Knowledge Age, The Progress & Freedom Foundation, viewed 18/08/2013,
<http://www.pff.org/issues-pubs/futureinsights/fi1.2magnacarta.html

Kelly, K 1999, New Rules for the New Economy, Kevin Kelly, viewed 18/08/2013,
< http://www.kk.org/newrules/newrules-intro.html

Manrika, J & Roxburgh, C 2011, The great transformer: The impact of the Internet on economic growth and prosperity, Mckinsey Global Institute, viewed 18/08/2013, <http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_great_transformer

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One thought on “The Network Society

  1. I love how you focussed on the more positive elements of the internet.I feel like all my blog posts have been about the negative ramifications of the cyber world, I tend to forget that the internet is my one true love and it does a lot of great stuff. I think you made a valid point when saying we are continually expanding our ecosystem by communicating. The sheer ease and efficiency of todays communication is no doubt doing wonders for many aspects of our life.

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