Globalisation and the Media

Globalisation involves two processes that have implications for the media; it is the way technologies are able to conquer global distances – creating a world that seems limitless, and the way that a single economic system, ‘the free market’, now permeates the globe.

“Television… now escorts children across the globe even before they have permission to cross the street” (Meyrowitz, 1985 p238)

The rise of mass television has allowed millions to regularly observe other people and places, anonymously and from afar – blurring the line between public and private behaviours, and weakening the link between physical location and access to social experience. In this sense, television has contributed to the reshaping of social roles regarding age, gender and authority. Television experience also prompts the prevalent use of participatory media, such as the interaction on social networking sites (Meyrowitz, 2009). A journal article by Jinna Tay and Graeme Turner (2008) investigate how the convergence of media platforms is challenging conventional perceptions of how the mass media function. Television is no longer considered a single entity working in the social, political and cultural aspects of media. New media is recontextualising the way we experience television – since the likes of major rating successes such as Big Brother, which incorporated multi-platformed and multimedia events, it is evident that television is no longer a stand-alone medium.

EG. BigBrother Germany Facebook Voting App – adapting to communication technologies and evolving the TV industry to multiple platforms – leading to new show formats (just as Televoting did in the 90s).   

In Australia, television advertising is plummeting as online advertising booms. As a result, market-specific variations are increasing. Television in the 21st century has had to adapt to a demanding, competitive and technologically convergent environment by targeting consumer groups. Broadcasters utilise reality television programs, as they are suitable for cross-media interactivity – taking advantage of modern communication technologies, in turn allowing industries to experiment with younger demographics. This reformation of television challenges authoritarian-style governments across the globe, as they struggle to maintain control, as there is no longer a single foundation to provide a basis for national conversation (Tay & Turner, 2008).


1. Metzger, MCM 2011, Endemol’s BigBrother launches voting via Facebook Credits, Monty’s Blog, weblog post, 6 july, viewed 16 May 2014,<;

2. Meyrowitz, J 2009, We Liked to Watch: Television as Progenitor of the Surveillance Society, Annals of the American Academy of Political and Social Science, vol. 625, pp. 32-48.

3. Meyrowitz, J 1985, No sense of place: the impact of electronic media on social behaviour, Oxford University Press, New York

4. Tay, J & Turner, G 2008, What is Television: Comparing Media Systems in the Post-broadcast Era, Media International Australia, no. 126, pp71-81

If You Can Think of It – It’s About to Happen.

In the not-so-distant future, everyone and everything in the world will be connected to the Internet. This phenomenon is already in its early stages – and is known as the “Internet of Things” (Kevin Ashton, 2009). There are approximately 2 billion people using the Internet right now, however the Internet contains a larger number of data. Our ability to produce information has far exceeded our ability to control it. We know that the Internet has extreme potential, now it’s just a matter of developing an effective way to harness it. Technologist John Barrett states “Every major global government, and every major economic block, is investing heavily in the IoT”.

Since the emergence of the Internet, we’ve recognised a unique sense of harmony to the dimensions of life. Now, by accessing real-time data of the way systems are interacting, we can better understand global dynamics and thus make more intelligent decisions. From space, the world is visible as a neural network with cities as nodes, a literal image that we are a system of systems. We can see it, hear it, and capture it – the world has virtually developed a central nervous system, it is early days but the planet is speaking to us. Ongoing accessibility and innovations make for a very efficient society, and with the matrixing of services we will generate more resilient systems.


The Internet of Things cannot be simply explained, so I recommend watching this lecture by Dr. John Barrett. Barrett describes the Internet as a digital cloud or universe, 4000 Exabyte’s in size (whoa). All of our lives are about to change – by merging the physical world to the Internet. We will be able to control and communicate with everything from anywhere – goods, objects, machines, appliances, buildings, vehicles, animals, plants, soil and even humans will become a part of the IoT (we kind of already are). The possibilities are only restricted by our imagination… so buckle your seat belts, hold your horses, and put down your Smartphones. Actually pick them back up, because soon you will be able to point your device at anything or anyone and learn as much as you can about it through embedded circuits. Barrett quotes, “Facebook will look like a minor event”.  So if you were concerned about privacy issues on social media… think again. One major concern regarding the IoT is the devalued notion of privacy. Google has the potential to become a real life search engine as everything will be tagged, locatable, and can give us information about itself and its surrounding environment (via RFID – Radio Frequency Identification).

Screen Shot 2013-10-25 at 1.07.05 PMSource

Another major concern is if everything in the world is connected, issues of terrorism and hacking will be magnified. The IoT will be extremely vulnerable, creating immense opportunities for the security software industry. This may seem frightening and preposterous, but it is a reality. Pre-schoolers are now learning on iPads – young children brought into this technologically dependent world will embrace the IoT effortlessly. However, I think it will take us (gen X & Y) some time to get used to.

The Network Society

The Internet has altered the way we work, socialise, create and share information. This transformation of social networking does not get the recognition it deserves. There’s been this massive transition in our lives, transitioning to a digital culture and economy.

In a 2011 report, Mckinsey Global Institute stated that in the past 5 years, the Internet accounted for 21 per cent of the GDP growth in mature economies. This technological revolution has assisted large enterprises and national economies, individual consumers and upstart entrepreneurs. Facebook and other social media sites have been some of the utmost beneficiaries from the powerful influence of the Internet – businesses can now interact with their consumers on a personal level. From a few thousand students accessing Facebook to over 1 billion global users today, Manyika and Roxburgh from the Mckinsey Global Institute stated that ‘If Internet were a sector, it would have a greater weight in GDP than agriculture or utilities’. The development and evolution of the Internet has been described as a ‘healthy Internet ecosystem’, boosting infrastructure, accessibility, and a competitive environment. This prompts innovators and entrepreneurs to flourish, nurturing human capital and in turn maximizing the ongoing affect of the Internet on prosperity and economic growth.

The vast opportunities we are provided with are being embraced and embedded into our lifestyle and culture, and it is truly amazing to be a part of it. We create, define and expand this online ecosystem at an astonishing rate. Communication is the foundation of our society, culture, humanity and identities.

‘Consisting of transactions, relationships and thought itself, arrayed like a standing wave in the web of our communications. Ours is a world that is both everywhere and nowhere, but it is not where bodies live… We are creating a world that all may enter without privilege or prejudice accorded by race, economic power, military force, or station of birth…We are creating a world where anyone, anywhere may express his or her beliefs, no matter how singular, without fear of being coerced into silence or conformity’ – John Perry Barlow

I loved one of this week’s readings, ‘A Declaration of the Independence of Cyberspace’. Above are my favourite excerpts, which outline the online world we are (or choose to be) a part of. I found it interesting when he says (repeatedly) about our physical bodies not living in cyberspace. I loved how he separated an individual’s physical characteristics with cyberspace, presented in this sense that you are entering a utopian world.


Barlow, JP 1996, A Declaration of the Independence of Cyberspace, Davos Switzerland, viewed 18/08/2013,

Dyson, E, Gilder, G, Keyworth, G & Toffler, A 1994, Cyberspace and the American Dream: A Magna Carta for the Knowledge Age, The Progress & Freedom Foundation, viewed 18/08/2013,

Kelly, K 1999, New Rules for the New Economy, Kevin Kelly, viewed 18/08/2013,

Manrika, J & Roxburgh, C 2011, The great transformer: The impact of the Internet on economic growth and prosperity, Mckinsey Global Institute, viewed 18/08/2013, <


Convergent Media Practices has assisted me to discover so much more about being connected online. The idea of creating an online identity and posting/tweeting every week about our learning materials was a great way to keep on top of work and engage in the content. This is definitely the reason I love this subject as online communication is integrated into our lifestyle. What better way to pilot our progress in convergent media – the shift from analogue to digital. Not only do we learn about this but we actively are a part of it.  I feel confident and accomplished when I look back on my blog posts on all the topics we have covered.

I feel that my 3 best blog posts are:




I chose these 3 posts because I think these are my most significant. They were some of the most interesting and essential topics when learning/discussing the content with regard to convergent media. By relating my own experiences with the issues I especially found them invigorating to write about. I also feel that they are my most insightful and reflective posts, being the most recent ones, as I have developed my method of blogging since the first few. I have gained so much additional knowledge about media convergence, and can now thoroughly understand and contribute to discussions. All three of these posts are significant to us as the wireless generation by yielding the enforcement of how powerful media’s influence is and images portrayed online, especially through social networking. Most importantly, they explore the fact that we have the freedom to be a part of it. Technological convergence is consistently being challenged and I hope to stay a part of participatory culture and continue being a citizen journalist.

“The medium is the message”, “Worship at the altar of convergence”, “The machine is US/ing us”

 Humanity has been consistently enthralled by the methods used to present and communicate information. How individuals communicate defines who we are and constitutes a lot of what makes us unique. Marshall McLuhan introduced many observations about the impact of changing ways we express ourselves through media.

A valuable phrase stated by McLuhan is “the medium is the message” and that personal or social consequences of any medium is an extension of ourselves. The ‘medium’ is anything from which a change emerges – commonly through mass media communications such as radio, television, internet etc.

“Usually our senses bring the world to our minds, speech takes our sensorially shaped minds out to the world” I found this statement very significant in understanding the way McLuhan expresses the relationship between the medium and content; the content will always bind us to the source.

I was quite impressed with McLuhan’s points on communication and technology, it really opened my eyes as I never directly correlated the information we receive with the WAY we receive information. It seems so obvious when I think about it now though…

An article by Henry Jenkins further appended to my understanding of media change and its importance. It points out the way that convergence represents a cultural shift as consumers are encouraged to seek information and make connections. Participatory culture and collective intelligence is what propels the media along. Participatory culture can be defined as consumers of the media interacting with each other according to a new set of rules which nobody understands yet. Furthermore, collective intelligence can be seen as an alternative source of power in the media.

Convergence occurs within the individual and through social interactions with others. An obvious example, every morning the first thing I do is check my phone, respond to texts, calls, Facebook/twitter notifications, update my tumblr/twitter… etc. Before i’ve even gotten out of bed. It’s also the last thing I do before going to sleep.

The way I ‘measure’ convergence in my mind is comparing generation X to generation Y. I guarantee my parents’  daily routine did not consist of spending so much time interacting with one another through wireless devices. My dad is sickened with the amount of time I spend on the internet, and I can understand why. Although I think he gets so irritated about it because he can’t keep up himself; yet as soon as he is having some sort of technical trouble he is so grateful to have his technology dependent daughter by his side.

Jenkins mentions in a video that convergence culture is a world where every story, sounds, brand, image and relationship plays itself out across the maximum number of media channels. These channels or ‘platforms’ are all the popular websites/applications used today such as Facebook and Twitter. Being connected online allows you to send and receive information on an international scale. Information can now go further, faster.

Another interesting video I watched was one named “Web 2.0…The machine is US/ing US”. This was a quick and effective way of pointing out how we have more power than we think. We teach ‘the machine’ something every time we use it. Hence computers learning what they know from what we do with them. It is not apparent to enough people just exactly how much control we have. More and more sites are becoming user generated since the boom of YouTube, Facebook and the like.