Apple & Android: Different Ideas, Great Success.

The two hottest Smartphone’s on the market: Android & iPhone, with the battle of locked vs. generative appliances coming into play. Both successful in appealing to different tastes, however there has been much debate over one being better than the other. Ultimately, I feel it comes down to personal choice. If you’re a tech-wiz, or simply enjoy being able to fiddle with every minute feature on your phone, the Android is an appropriate choice for you. The Android allows you to take control and responsibility over the usage choices you make (via rooting) whereas the iPhone is a ‘sterile’ or closed/locked device.

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The Internet revolution challenged copyright laws, with users freely downloading music, applications, images and software (pretty much anything) – being impossible to manage. Apple attempts to prevent illegal activity used on the iPhone by controlling it as a locked appliance. Therefore a newly purchased iPhone comes tethered to Apple’s desires. To ensure this, Apple has created relative programs to use in conjunction with the iPhone, such as the iTunes store and a walled garden of applications (App store). This means that Apple have complete control over the platform, user and content. It’s also a bonus for Apple, as they receive a 30 per cent profit of everything sold in their App store, which holds almost one million applications. Some would argue that not providing the user with complete control is a negative, however the set features Apple provides seem to please a bulk of the Smartphone market. In addition, not everybody cares about the fiddly elements of their phone and prefer the simple layout Apple provides. The Android is an example of a generative and free platform, with an open garden of applications. Considering these two different devices, there has been much debate over which is better to use or preferred by consumers. The ideologies are completely opposite as Apple states that locking the options for audiences is for their own good, whereas the Android market believes users take responsibility for their free choices. Nevertheless, it is possible for iPhone users to “jailbreak” or gain ‘root’ access to the code, which allows complete control over the hardware and software.

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